I’ve got to admit that my relationship with Excel 2 years ago went as deep as SUMIF, AVERAGE and COUNT. Therefore, I was an Excel noob. Only in the past year, I started working with larger data sets on Excel.…
I plucked my courage and opened the Interactive Brokers App. The last I saw it, it was still in the red. On this day, it’s red. Just less red. Some stocks have gone up, while others stay in the ruins…
At a Marketing roundtable lunch last week, I learned three things. I have a love-hate relationship with data. I enjoy slicing things up and moving things around to see what we can do to improve our conversions and retention. But…
My tutee whips out a thick wad of foolscap paper and lays it on the table. It’s completely white. Looks new. And has this muscle robot with no legs on every sheet. I recognise it. It’s MuscleMath, a math tuition…
Finding a show that can get me seated and entirely focused is hard. I’d be scrolling mindlessly on my phone or thinking about what to eat for breakfast. Even at Avengers: Endgame, when everyone had their mouths open with awe,…
Walking on the streets of Rome, my friend said, “I missed those times when we didn’t have Google Maps.” I didn’t know what my friend meant. Google Maps saved my life when I was lost in the same country. We…
When we think of campaigns, we think of Black Friday, Christmas, and Valentine’s Day. These are great opportunities to acquire and engage customers — we should keep them running. But for smaller companies, it’s hard to fight for attention during…
Ten years ago, if someone were to ask — how to build a successful restaurant? The answer would look like this: Today, in the sea of restaurants serving delicious food, it’s more than just that. This is, even more, the…
On September 9 when every e-commerce store was offering huge discounts, 20%, 50%, or more, we were doing the opposite — charging customers more. In fact, we are against offering big discounts for the following reasons:• It hurts our brand…