Walking on the streets of Rome, my friend said, “I missed those times when we didn’t have Google Maps.” I didn’t know what my friend meant. Google Maps saved my life when I was lost in the same country. We…
Some days, I sit at my desk, laptop on, fingers on my keyboard and ready to tackle my first task of the day. Then I see my phone light up. I pick it up, scroll Instagram for a while, and…
I was 7, and I was sitting on the cold hard chair, slamming my fingers against the poor piano keys. The keys didn’t know what they did wrong. But I did. They existed, and I hated having to practice. I…
When I was 18, I was at a wedding and the waiter asks “Would you like a glass of wine?” Of course, I want it. I’m now of legal age to drink and my parents cannot stop me. So I…
When we think of campaigns, we think of Black Friday, Christmas, and Valentine’s Day. These are great opportunities to acquire and engage customers — we should keep them running. But for smaller companies, it’s hard to fight for attention during…
Ten years ago, if someone were to ask — how to build a successful restaurant? The answer would look like this: Today, in the sea of restaurants serving delicious food, it’s more than just that. This is, even more, the…
On September 9 when every e-commerce store was offering huge discounts, 20%, 50%, or more, we were doing the opposite — charging customers more. In fact, we are against offering big discounts for the following reasons:• It hurts our brand…